Upgrade Cold Brew Coffee

At Livewell, we are all about balance in life, movement and education through our 4 legged stool of “Move-Empower-Release and Connect”.  Flex 151 is about strength and maximizing time, efficiency and effectiveness achieving strength through our research based protocols and unique program design.  Upgrade Café is about nutrition on-the-go. Our chefs create flavorful and nutrient packed snacks since we don't believe in diets. Our snacks range from protein balls and doughnuts to crackers and chips. We offer foods that are paleo and allergy friendly as well. Don't feel like eating a snack? You can get your fruits, veggies, and healthy snacks in while enjoying one of our smoothies.

One of our popular signature Upgrade offerings is our coffee. Who here is so busy that they tire of waiting the 10 minutes to brew coffee, or, maybe for lunch they want a stronger post meal gourmet cup but cannot find it around? If you find yourself answering yes, our cold brew coffee options may be the perfect solution for you. Cold brew refers to the method of making your coffee. This process requires room temperature water and time.  Time replaces heat in the brewing process. Since heat is not there, the flavor compounds in the bean come out without the compounds extracted with high heat.  We simply let the course grounds float in a tub of remineralized, reverse osmosis alkaline water for 24 hours.  We then strain through a mesh filter and immediately bottle in the freshness of the concentrate.  Note, this is NOT cheap instant coffee like you see sold at the store.  This cold brew process is slow and takes over 24 hours to marinade/brew the water and crushed bean vs pouring in instant powder or brewing a 5 minute cup of joe with no flavor.


WHY Cold Brew?

Scientists figured out that the high heat used during brew cycles pulls out less than desirable oils, and fats from the roasted bean.  These are the elements that most people don’t like when they come out in the flavor, which is why they add so much ‘stuff’ to their coffees to compensate for the bitterness. This is why the assortment of creamers are available today.  The creamer smooths the bitterness and acidity.  In recent history, half and half or milk sufficed, but now people are loading the historically healthy creamers with tons of artificial sweeteners, and sugar creating a very unhealthy habit.  The cold brewing process gently pulls out the flavor compounds people like in the coffee, but not the bitterness (from oils and fatty acids).

Aside from the trademark distinctively smooth flavor that people love, there are a few other benefits to consider with cold brew coffee:

Fresh, all natural coffee concentrate.
We sell single shots of 3 oz or 12 oz bottles so you don't have to brew it yourself. Simply microwave or boil some water and add it to your cold brew. Different amounts of water allow you to personalize your coffee to your strength preference.

Serve Hot or Cold
Aside from the usual hot water, you can add to seltzer water for a fizzy coffee indulgence or simply on ice for a hot day.

67% less acidic than standard coffee!
This one is BIG. People are waking up to pH and alkalinity importance in today’s acidic culture. Our coffee contains far less acidic than that in a normal coffee.

Less caffeine!
You get the many health benefits of coffee; however, the cold process doesn’t pull out as many oils and thus not as much caffeine from the bean.

Simple to make!
Add Upgrade cold brew to any type of water you'd like. Play around and find your preferred strength. Generally, we recommend for strong coffee lovers to do 3 oz cold brew to 9 oz water. For mild coffee drinkers or those with caffeine sensitivity, 1 oz cold brew to 9 oz works well. You can even used it as a straight  ‘espresso shot’ prior to a workout. That’s it. Keep it refrigerated if possible. It can last up to 2 weeks with a tight lid for maximum freshness.

Maximize your value and minimize your time.
Ever make four cups but only drink two or drink too much and end up with the jitters? With our packaged bottles, you are able to use as much as you want and keep the rest for later. This also allows you to store the coffee at work and at home for your convenience which can save you a lot of time and money.

What makes Upgrade Café Cold Brew coffee different is found in our unique processing methods. First, we use only organic, high altitude coffee beans to keep the pesticides, chemicals and mycotoxin molds as low as possible. We receive our micro roasted coffee fresh weekly, from a local artisan roaster! This is a huge component of flavor. He orders the coffee bean unroasted directly from a specialty green coffee importer. We cold brew using our 5 stage reverse osmosis water system. The water then goes through a 15 layer remineralization cartridge to get the pH to the proper level. This also affects coffee flavor in the cold brew process. We then fresh grind our beans, cold brew and store in glass.

So, next time you are in the studio, try out our Upgrade Café cold brew coffee. Do a side by side comparison and experience the difference yourself! Our fresh coffee bags and cold brew concentrate make perfect gifts for that coffee aficionado!

300 W Jennings Street
Newburgh, IN 47630



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